The Head of Digital Marketing will be responsible for leading and developing Hemnet's digital marketing strategy, focusing on our B2C offering (sellers and buyers). This role will play a crucial part in driving customer growth, engagement, and loyalty across all digital channels.

Key Responsibilities:

• Develop and execute a data-driven, customer-centric digital marketing strategy that aligns with Hemnet's overall business objectives and drives sustainable, long-term growth.

• Lead the strategic direction and roadmap for all digital marketing activities, including performance marketing, CRM, social media, and product marketing.

• Establish and monitor key performance indicators (KPIs) across all channels, analyze data, and translate insights into actionable strategies to optimize marketing performance and ROI.

• Drive innovation and experimentation within the digital marketing function, exploring new technologies, channels, and approaches to stay ahead of the curve and maintain a competitive advantage.

• Build and lead a high-performing, cross-functional team of digital marketing professionals, fostering a culture of collaboration, innovation, and continuous learning.

• Collaborate closely with senior leadership across the organisation, providing strategic input and guidance on key business decisions and initiatives.

Qualifications:

• Minimum 5 years of experience leading and managing high-performing digital marketing teams in a digital environment.

• Proven track record of success in leading and managing high-performing digital marketing teams.

• Deep understanding of digital marketing principles and best practices across all channels.

• Strong analytical and data-driven decision-making skills.

• Experience with CRM platforms, marketing automation tools, and data analytics tools.

• Excellent communication, presentation, and interpersonal skills.

• Strong leadership, mentorship, and team-building abilities.

This role reports into the Marketing Director, and a key part of the Marketing organisation.

🏡 Your career at Hemnet 

Are you ready to play a meaningful role in one of the biggest decisions people make in life? If so – welcome to Hemnet! Since 1998, we’ve taken pride in making the life-changing, often stressful journey of finding a new home as smooth and enjoyable as possible.

At Hemnet, our mission is to connect every seller with every buyer, empower buyers to discover every home for sale, and enable real estate agents to match seamlessly with sellers. With over 40 million monthly visits, we’re Sweden’s most popular property platform and the first choice for Swedes looking to buy or sell a home. Together, we’re creating an open, transparent housing market, making home transactions in Sweden among the most efficient in the world.

Our success is built on a strong, friendly culture that values creativity, inclusivity, and collaboration. Hemnet is a place where everyone has a voice, and our welcoming environment helps you thrive and grow as you work alongside passionate colleagues from around the globe.

A Hybrid Way of Working 

Our vibrant office in central Stockholm is the hub of our collaboration and culture, providing a lively space that fosters team spirit. We come together in the office three days a week, with two flexible remote days. To be part of our team, it’s essential to be based in or near Stockholm.