Product Manager – Sellers Onboarding
Join Hemnet and take a leading role in shaping the future of seller onboarding. If you’re driven by challenges, inspired by innovation, and ready to make a significant impact, join us!
At Hemnet, we believe that our most important task is to make everyone’s journey to find a new home as smooth, easy, and efficient as possible. We aim to facilitate the sellers' ability to reach every buyer and give the buyers access to all available homes for sale. In short, we believe in an open housing market that benefits everybody.
We are on a mission to create a smooth and insightful seller journey that is unique for Hemnet and maximizes the seller's chances for a successful sale. We’re looking for a Product Manager to drive the strategy and execution of our seller onboarding experience. In this role, you’ll collaborate with cross-functional teams to balance the needs of our users, the business, and the product—ensuring a superior experience for hundreds of thousands of sellers every year. Your main focus will be to ensure users get a smooth onboarding experience when choosing to list on Hemnet. The work involves improving the user journey, personalizing communication, and optimizing conversion in the different steps.
What You’ll Do
• Strategic Leadership: Define the product vision and long-term goals, aligning with Hemnet’s overall objectives.
• Collaboration: Work hand-in-hand with tech, UX, analytics, and other stakeholders to integrate strategies and deliver successful go-to-market plans.
• Customer Focus: Leverage customer insights and data to refine and personalize the seller flows and funnels through discovery, testing, and iterative improvements.
• Team Empowerment: Inspire and guide your team to challenge assumptions, prioritize effectively, and collaborate seamlessly across departments.
• Problem Solving: Navigate ambiguity with adaptive communication and decisive action, ensuring impactful and clear outcomes.
• Continuous Improvement: Embrace feedback as a tool for both personal and team growth, constantly refining processes to drive excellence.
Who We’re Looking For
• Relevant experience in product management or similar, preferably from tech scale-ups or mature companies with commercial product exposure.
• Proven expertise in creating product strategy and vision, and experience with Agile product development
• Strong background in product discovery and user research, with a data-driven approach to decision making.
• Excellent stakeholder management skills and the ability to lead and inspire cross-functional teams.
• Bonus: Hands-on technical experience and familiarity with Conversion Rate Optimization (CRO).
🏡 Your career at Hemnet
Are you ready to play a meaningful role in one of the biggest decisions people make in life? If so – welcome to Hemnet! Since 1998, we’ve taken pride in making the life-changing, often stressful journey of finding a new home as smooth and enjoyable as possible.
At Hemnet, our mission is to connect every seller with every buyer, empower buyers to discover every home for sale, and enable real estate agents to match seamlessly with sellers. With over 40 million monthly visits, we’re Sweden’s most popular property platform and the first choice for Swedes looking to buy or sell a home. Together, we’re creating an open, transparent housing market, making home transactions in Sweden among the most efficient in the world.
Our success is built on a strong, friendly culture that values creativity, inclusivity, and collaboration. Hemnet is a place where everyone has a voice, and our welcoming environment helps you thrive and grow as you work alongside passionate colleagues from around the globe.
A Hybrid Way of Working
Our vibrant office in central Stockholm is the hub of our collaboration and culture, providing a lively space that fosters team spirit. We come together in the office three days a week, with two flexible remote days. To be part of our team, it’s essential to be based in or near Stockholm.

Stockholm
About Hemnet
Hemnet is Sweden’s largest property platform. Since the start in 1998, we have been the natural meeting place for real estate agents, property sellers and buyers. Hemnet offers the majority of properties for sale on the market; the largest number of potential buyers; products through which sellers are able to influence the selling of their property - and products that give real estate agents the opportunity to strengthen their brand. We are one of Sweden’s largest sites and apps, and one of the most popular property platforms in the world based on population.
Product Manager – Sellers Onboarding
Join Hemnet and take a leading role in shaping the future of seller onboarding. If you’re driven by challenges, inspired by innovation, and ready to make a significant impact, join us!
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