As Marketing Director, you will be a key driver of Hemnet's continued growth and market leadership. You will define and champion a comprehensive marketing vision that elevates our brand, strengthens customer engagement, and drives business success. This role demands a strategic leader with a deep understanding of the digital landscape and a passion for innovation. You will leverage your expertise to build high-performing teams, forge strategic partnerships, and deliver exceptional results that solidify Hemnet's position as the leading property platform in Sweden.

Key Responsibilities:

• Lead Hemnet's marketing strategy: Define and execute a comprehensive marketing strategy aligned with business objectives, focusing on innovation and market leadership.

• Drive integrated marketing excellence: Develop and implement an integrated marketing framework that leverages digital channels, performance marketing, and brand storytelling to create cohesive customer experiences across all of Hemnets customer groups.

• Champion brand evolution: Refine and evolve Hemnet's brand strategy, ensuring market differentiation and strong brand loyalty.

• Lead and inspire a high-performing team: Foster a culture of innovation, collaboration, and accountability within the marketing team and across the Hemnet organisation.

Qualifications

• Extensive (10 years+) experience in senior marketing leadership roles, with a proven track record of developing and executing successful marketing strategies.

• Deep expertise in digital marketing, brand management, and performance marketing within a competitive landscape.

• Strong leadership and team management skills, with the ability to inspire and motivate high-performing teams.

• Analytical and data-driven mindset, with a focus on measuring and optimizing marketing effectiveness.

• Excellent communication and interpersonal skills, with the ability to engage stakeholders at all levels.
  

This role reports into the COO, and is part of the Operational Leadership Team. The marketing team today consists of nine FTEs that report into this role through a Head of Consumer Marketing and a Head of B2B Marketing.

🏡 Your career at Hemnet 

Are you ready to play a meaningful role in one of the biggest decisions people make in life? If so – welcome to Hemnet! Since 1998, we’ve taken pride in making the life-changing, often stressful journey of finding a new home as smooth and enjoyable as possible.

At Hemnet, our mission is to connect every seller with every buyer, empower buyers to discover every home for sale, and enable real estate agents to match seamlessly with sellers. With over 40 million monthly visits, we’re Sweden’s most popular property platform and the first choice for Swedes looking to buy or sell a home. Together, we’re creating an open, transparent housing market, making home transactions in Sweden among the most efficient in the world.

Our success is built on a strong, friendly culture that values creativity, inclusivity, and collaboration. Hemnet is a place where everyone has a voice, and our welcoming environment helps you thrive and grow as you work alongside passionate colleagues from around the globe.

A Hybrid Way of Working 

Our vibrant office in central Stockholm is the hub of our collaboration and culture, providing a lively space that fosters team spirit. We come together in the office three days a week, with two flexible remote days. To be part of our team, it’s essential to be based in or near Stockholm.